MKTG10001 Subject Review

Marilyn is a second-year Bachelor of Arts student majoring in Psychology, and hopes to become a Clinical Psychologist in the future. In her free time, she enjoys rowing and singing with the University choir.

 

Principles of Marketing is a first-year subject offered by the Faculty of Business and Economics. As its name implies, it teaches you the basic concepts in marketing, and gives you the background knowledge required to pursue more advanced marketing subjects in the future.

When Did I Take This Subject?

Semester 1, 2016

What Were the Contact Hours?

1 x 2-hour lecture

1 x 1-hour tutorial

What Textbooks Were Required?

Marketing Principles by Pride et al (2015) was a prescribed text when I took the subject. Our weekly readings came from this textbook, and it complemented the content covered in the lectures pretty well. It cannot be found as an e-book, but hard copies are available in the University Library.

What Topics Were Covered?

Many topics were covered throughout the semester, including value creation, consumer behaviour, product positioning, service failure and marketing communications, just to name a few.  These were covered by the lecturers during the 2-hour lecture every week. For my year, the lecturers were Dr Simon Bell and Mr Samuelson Appau, and they took one lecture stream each. The lecture slides had less content than I would have liked, but the lecturing was pretty detailed, which I found rather beneficial.

During the tutorials, however, we worked on case studies which utilised the marketing concepts that we learnt about in the previous week’s lecture. This was done in groups, and we had to present our ideas to the rest of the class at the end of each tutorial.  We had a separate set of readings for each tutorial, and these were articles that provided background information about the case study we were looking at that week.

 

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Giphy

What Type of Assessments Were There?

The style of assessment changed just this year, with research participation being 5% of the grade. This requires you to complete 4 credits worth of research studies (a list of available studies can be found on the research experience portal you will be given access to). On top of that, there is an individual essay worth 10% of your final grade. This involves finding an article about a particular brand’s marketing strategy and doing a write-up about it. The assignment itself wasn’t too difficult, but it would have been nice if we were given more guidance with it.

There is also a group assignment worth 25% of your grade. For this assignment, you will be grouped up with people from your tutorial to complete a 3000-word report about the launch of Coke Life, a new product by the Coca Cola company which uses stevia instead of sugar. Personally speaking, I found the assignment pretty manageable, as my group divided the tasks equally among us, leaving each person with approximately 750 words to write.

The last part of this subject is the exam, which is worth 60% of the final grade. You will be given 2 hours to complete three essay questions based on the course content. This means that you’ll have approximately 40 minutes per essay, which may be a little challenging if you’re not accustomed to writing essays in a relatively short amount of time. There is no upper and lower word limit for these essays, so just write as much as you see fit, but avoid taking longer than 40 minutes per essay.

Overall?

Personally, I’d rate the subject a 3.5/5, and I’d recommend it to anyone interested in pursuing more advanced marketing subjects, or anybody interested in doing a commerce breadth subject that isn’t mathematical. However, if group projects aren’t your thing, this might not be your cup of tea. All the best to anyone who decides to do this subject!

What you should know if you want to study Psychology

Marilyn is a second-year Bachelor of Arts student majoring in Psychology, and hopes to become a Clinical Psychologist in the future. In her free time, she enjoys rowing and singing with the University choir.

Majoring in Psychology

Since Psychology is an extremely popular major in this university, here’s a lowdown on the major sequence in Psychology.

An APAC-accredited major in Psychology (APAC stands for Australian Psychology Accreditation Council) requires students to take 10 Psychology subjects over the course of their degree. At Unimelb, 8 of these subjects are compulsory, and the remaining two are electives. (Students in the Bachelor of Arts are limited to two elective subjects, but those pursuing a Bachelor of Science are allowed to pick more elective subjects.) Also, for students in the Bachelor of Arts, two of your Psychology subjects (one from Level Two and one from Level Three), will have to be taken as breadth subjects, leaving you with a maximum of four breadth subjects instead of six.

The screengrab from the Unimelb handbook (below) shows all the possible subjects that can count towards a major in Psychology. Most of these subjects, especially those at Levels Two and Three, build on what is learnt in previous years, and so it is recommended (but not mandated) that students pursue Psychology subjects at the previous level before enrolling in these subjects.

psychology major
University of Melbourne handbook

If you are doing a different undergraduate course and think that Psychology sounds pretty cool, once you’ve finished your Bachelor degree you can apply for the Graduate Diploma in Psychology. In the Grad Dip, you undertake all the subjects from the APAC-accredited undergraduate major. This is often completed in one year, but can be extended if that suits you! Some students choose to do the subjects over three years, at the same time as students completing the undergraduate major. There is a mid-year intake for this course.

Careers in Psychology

After an undergraduate degree in Psychology, you could work in Marketing, Advertising or Human Resource Management.

If you pursue a postgraduate degree in Psychology, you can work in a role more closely related to Psychology, such as becoming a Clinical Psychologist, Neuropsychologist or a researcher. To enter any of these fields requires you to have a Bachelor’s degree with Honours and a Master’s degree, a PhD or even both. This means that any student who intends to enter one of these specialised fields will have to be willing to spend at least six years at university.

lilo_shrink
Giphy

You should also know that Honours in Psychology is very competitive! So it’s important to start working hard early to give yourself the best chance. The absolute minimum weighted average required is at least 70%. However, according to the psychology rumour mill, the cut-off for 2017 entry was just over 80%!

The information here is not exhaustive, and only lists a few career paths you can pursue at each level. For more information, check out the Melbourne School of Psychological Sciences website, or speak to an advisor at the Careers and Employability Service in Stop 1.

– Marilyn